The taste layer for design-led brands 30 cities · Since 2023

Taste, mapped
by people.
Built into brands.

Trova is a platform built on human judgment. Curators map the places worth knowing in their cities. Brands build that taste into their own products.

Curators Brands The taste layer App · Embed · API
01 – Cities Updated daily

Live in 30 cities, and growing.

London · Antwerpen · Bruxelles · Paris · Amsterdam · Dublin · Edinburgh · Berlin · Milano · København · Barcelona · Venezia · Wien · Madrid · Budapest · Lisboa · Istanbul · New York · Toronto · Miami · Vancouver · San Francisco · Los Angeles · Ciudad de México · Rio de Janeiro · São Paulo · Bangkok · Tokyo · Cape Town · Sydney · more soon

02 – How Trova works Three steps

One layer, two sides.

01

Curators

Locals choose, and keep it current.

Vetted, independent locals with a point of view handpick the restaurants, shops, galleries, and events worth knowing.

02

The layer

Trova refines every pick.

Every pick is reviewed, then becomes structured, living data – editorial notes, context, hours. That is the taste layer.

03

Brands

Brands build it into their product.

The layer plugs into whatever you run – so guests, members, and users discover cities like locals.

03 – For brands Hotels · Travel tech · Dating & social

Make everyone you serve feel like a local.

One taste layer, shaped to fit your product – a full experience, an embed, or a single API. Built to grow what your product earns.

Start integrating

The outcome

More use & retention

A product that knows their city is one people keep coming back to.

More revenue

Commission on the bookings and experiences your guests actually take – a new line your product earns.

01Hotels

Your concierge, amplified.

Your concierge plans in Trova – where to eat, what to see, a table held for 8pm – and drops it straight into the guest's itinerary. Guests follow the plan and book each stop in a tap, and every booking earns.

02Travel tech

Bookable experiences, embedded in your product.

The curated layer lives inside the travel app you already run. Travellers book real experiences inline, powered by our API and branded as yours – a new, commissionable revenue line.

03Dating & social apps

The answer to “where should we go?”

Turn shared interests into real plans. Trova suggests the right spot, books the evening, and can pair people around the places they'd both love – new revenue, and a reason to keep coming back.

These are our main audiences – not the only ones. Trova drops into other products just as well, from members' clubs to fintech.

04 – For curators

Curate your city. Get paid per view.

You choose the places and write the words – no pay-to-play, no listings for sale. Your picks live inside brands' products, and you earn every time they're viewed. Every curator is vetted before they join.

The standard No stars · No paid placement

Every place is here because a person with taste chose it.

There are no star ratings on Trova, and no one can pay to be listed. Curators put their names behind every choice, and that standard is what brands build into their products.